The Story of popcork™, Told Through Design
popcork™ came to me ready to strengthen its brand from the inside out.
Together, we laid the foundation by defining its core values and mission, then built a presence - across its website and social media - that reflects its identity and truly resonates with its audience.
Make it stand out
popcork™ was designed with one goal in mind: to make everyday life easier.
It’s innovative drain and tub strainer/stopper duos combine smart design, lasting durability, and effortless ease of use - preventing costly plumbing issues before they happen.
Built to last and crafted with care, popcork™ stands for practicality, reliability, and the belief that even the smallest home essentials can make a big difference.
Starting With Purpose
Before visuals or strategies, we began by uncovering the heart of popcork™ - its core values and mission.
This clarity gave the brand a foundation rooted in meaning, ensuring every decision would reflect not just what popcork™ does, but why it matters.
Bringing the Brand to Life
Armed with a clear identity and a deep understanding of its audience, we built a brand presence that feels both authentic and compelling.
From website to social media, popcork™ now communicates with confidence - resonating with its audience while staying true to its values.
Defining the Audience
With purpose established, we turned outward. Who is popcork™ really for?
By identifying and understanding the target audience, we aligned the brand’s mission with the needs, desires, and lifestyle of the people it was created to serve.
Innovation at the Core
Beyond brand building, popcork™ is powered by true innovation - with its utility patent recently approved, the product itself is as unique as the story behind it.
The brand identity we crafted was designed to match that originality, reflecting both the creativity and credibility that set popcork™ apart.