Designing Matteo’s Homepage with Clarity, Purpose, and Intent
A conceptual homepage redesign exploring how a casual Italian spot like Matteo’s could bring its welcoming, neighborhood feel to life online through clearer messaging, thoughtful layout, and an easy-to-use experience.
A Fresh Start for Matteo’s Online Presence
Matteo’s old homepage felt outdated, dense, and unwelcoming, making it difficult for visitors to quickly understand the brand or engage with the content.
The redesign aims to create a clean, visually appealing experience with intuitive navigation, clear calls-to-action, and consistent messaging.
Every element was considered to help the site better reflect Matteo’s warm, approachable personality while guiding users effortlessly to the information and actions that matter most.
Before the Redesign
The original homepage tried to do too much at once. With inconsistent layout patterns, competing visuals, and unclear calls to action, the experience felt overwhelming and made it difficult for visitors to know where to focus or what to do next
A Clearer, More Focused Direction
This concept redesign focuses on creating clear visual hierarchy, consistent layout patterns, and intentional spacing. By simplifying the experience and clarifying calls to action, the homepage becomes easier to scan, easier to understand, and more inviting to explore.
Designed Through the User’s Eyes
The redesigned homepage introduces clear, intentional calls to action that guide visitors without competing for attention. Quick-hit testimonials and social proof were added to build trust early, while bold color choices and thoughtful background treatments allow the food to take center stage.
Together, these elements create a more confident, appetizing experience that feels focused, credible, and true to Matteo’s casual Italian identity.
Let’s Build Something Meaningful
Let’s build a website that feels intentional, looks sharp, and works hard for your business.