The Story of popcork™, Told Through Design

popcork™ came to me ready to strengthen its brand from the inside out.

Together, we laid the foundation by defining its core values and mission, then built a presence - across its website and social media - that reflects its identity and truly resonates with its audience.

Elevate My Brand

Turning Practical Design into a Differentiated Brand Story

popcork™ was designed with one goal in mind: to make everyday life easier.

It’s innovative drain and tub strainer/stopper duos combine smart design, lasting durability, and effortless ease of use - preventing costly plumbing issues before they happen.

Built to last and crafted with care, popcork™ stands for practicality, reliability, and the belief that even the smallest home essentials can make a big difference.

Popcorn logo in black text on a white background

A Brand Built with Intention

  • A person wearing a grey knit sweater is writing with a blue pen on paper with various sketches or plans, on a wooden table with a coffee mug and a notebook in the background.

    Starting With Purpose

    We started by defining popcork™’s core values and mission, uncovering the “why” behind the brand before any visuals or strategy. This foundation ensured every decision was rooted in purpose, not just function.

  • A person writing the word 'ADDICTION' on a whiteboard with a black dry erase marker.

    Defining the Audience

    With the purpose defined, we clarified who popcork™ is for - deeply understanding its audience to align the brand’s mission with the needs, desires, and everyday lives of the people it serves with clarity, intention, and impact.

  • A person's hands holding an open magazine with a circular diagram of blue and gray sections.

    Bringing the Brand to Life

    With a clear identity and audience insight in place, we built an authentic, compelling brand presence across web and social. popcork™ now communicates with confidence, resonating with its audience while staying true to its values.

  • A lightbulb with the sunset and ocean reflected inside, set against a colorful sunset sky.

    Innovation at the Core

    Beyond brand building, popcork™ is driven by true innovation, with a newly approved utility patent underscoring its uniqueness. The brand identity was crafted to mirror that originality - balancing creativity with credibility to set it apart.

Elevate My Brand

Crafting Social That Speaks

Every visual was crafted to reflect popcork™’s humble innovation and confident personality. From layout to color, typography to imagery, the design balances approachability with impact - creating a cohesive look that’s both friendly and unmistakably memorable.

Packaging for a bathroom accessory set, featuring three black sink strainers and stoppers with a perforated design, on a white background with blue and orange text.
Product packaging for patent-pending stopper and strainer duos by Popcorn, featuring a list of benefits including quick installation, clog prevention, smooth water flow, water-stopping technology, and easy cleaning, with an image of a faucet with wat
An infographic with the title "Values Guiding Our Craft" and five icons representing core values: a finger pointing up for "Value First," a head with a gear for "Tailored Innovation," a person pushing a boulder uphill for "Tenacity," a star for "Genu

Design That Makes a Difference

From thoughtful products to purposeful visuals, every element of popcork™ was crafted to solve real problems while telling a story that resonates. Practical, reliable, and intentionally designed - this is more than a brand; it’s a daily experience made better.

Let’s Build Something Meaningful

Tell me about your project, and together we’ll create a brand or website that connects, inspires, and delivers results.